Bill Brown is one of several Peninsula Realtors® to achieve the national designation of Certified Luxury Home Marketing Specialists ( CLHMS ) by demonstrating his professionalism, and ability to market and sell properties in the $500,000 and up price range. Recognized as the mark of accomplishment in luxury markets around the world, the (CLHMS) designation shows that Bill Brown has performed in the top 10% of his market.
Luxury real estate requires greater responsibility and knowledge from your agent than traditional real estate transactions. Due to the high financial stakes of luxury properties, more legal issues will arise, increasing the need for attorney involvement. The pressure for exposure through advertising is also higher, as not only do you need to reach your local market, but also a national audience of affluent buyers. With a limited number of prospective buyers, marketing must be creative and exciting. Whether through social connections or a re-branding of the home for different recreational purposes (such as a ranch or winery) reaching your market is a task for an experienced Realtor®.
Purchasing high end homes come with a set of challenges all their own. With most luxury homes going unlisted to protect sellers privacy, your dream property could be hidden from you if you’re relying on large search engines alone. These are often found through a Realtor’s® personal connections or more niche online sources only they can provide. Having a local expert can help you find exactly what you’re looking for, and gain you access to bypass open houses for a individual appointment approach. It’s this neighborhood insight that is the personal touch you need for a smooth process.